Active Tag

  • Peak Heats Icon

    Our Heat & Health Monitoring solution supports dairy farmers looking to maximise their breeding programme and minimise treatment costs.

    Tru-Test Active Tag delivers world-class precision in heat detection to optimise mating and insemination, and health monitoring to provide early warning on looming health issues.

  • Breeding Program Icon

    Accurate, reliable measurements and timely, easy-to-understand intelligence are delivered to your fingertips with the Datamars Livestock Live app.

    Receive timely and reliable data alerts in the dairy, or via any mobile device, giving you accurate heat and health detection for peace of mind. 

A more efficient way to monitor ‘the girls’

As one of the first farmers in Australia to use Tru-Test Automated Heat & Health Monitoring with Active Ear Tags and Active Collars, Katrina McRae is impressed with the information she’s getting on her south-west Victorian dairy farm.

“Putting collars on just made sense. It gave us more time to do other jobs around the farm because the system is taking care of what we used to spend hours and hours doing every day. They are picking up heat that we probably wouldn’t see and they’re also picking up cows that aren’t cycling, which is something we might not pick up till later and it could be too late.”

Download and view Katrina McCrae's case study below.

Katrina standing in a field
  • Heat

    Tru-Test Active Tag improves the efficiency of farm breeding programs, making it one of the most accurate heat detection product on the market today.

    We analyse each individual cow's behaviour and compare her to herself and her group to enable accurate and timely heat detection. 

    We monitor:

    • Rumination
    • Feeding
    • Resting
    • Standing
    • Lying
    • and other activities
  • Health

    Identifying and monitoring health conditions and disease at an early stage is important, as evidence shows that health and reproductive performance are closely linked.

    We monitor the reproductive and general health of the animal, sending an alert to the farmer's phone when there's negative variance on normal activity.

How it works.

  • How it works 1
    1

    Multi-metric analysis on each individual cow's behaviour to monitor estrus and health activity.

  • How it works 2
    2

    Individual cow behaviour is recorded 24/7 and linked to each animal’s EID tag.

  • How it works 3
    3

    Data is automatically uploaded to Datamars Livestock Live any time an animal is within 1,000 metres of the dairy via a data gateway mounted at the dairy shed.

  • How it works 4
    4

    Insights are accessible via the web or mobile app and displayed on an easy-to-understand dashboard.

  • How it works 5
    5

    Access data from almost anywhere. Datamars Livestock Live is a cloud-based online program so your on-heat data is accessible from any device with an internet connection.

  • How it works 6
    6

    All behaviour data, heat and health insights are integrated through Datamars Livestock Live and can be easily shared with third parties including veterinarians and AI technicians.

How it works 1
1

Multi-metric analysis on each individual cow's behaviour to monitor estrus and health activity.

How it works 2
2

Individual cow behaviour is recorded 24/7 and linked to each animal’s EID tag.

How it works 3
3

Data is automatically uploaded to Datamars Livestock Live any time an animal is within 1,000 metres of the dairy via a data gateway mounted at the dairy shed.

How it works 4
4

Insights are accessible via the web or mobile app and displayed on an easy-to-understand dashboard.

How it works 5
5

Access data from almost anywhere. Datamars Livestock Live is a cloud-based online program so your on-heat data is accessible from any device with an internet connection.

How it works 6
6

All behaviour data, heat and health insights are integrated through Datamars Livestock Live and can be easily shared with third parties including veterinarians and AI technicians.

Farms of the Future Program

We’re delighted to be a Program Partner of Farms of the Future in rural and regional NSW.

This initiative will deliver on-farm connectivity solutions and encourage producers to adopt Agtech to boost productivity, increase market competitiveness and improve sustainable use of resources.

This includes water efficiency, drought preparedness and increasing resilience to climate change.

Learn more

Farms of the Future logo

Contact us

Contact our Tru-Test specialists on 1800 248 774 for more information about Active Tag.
agdata@tru-test.com

Tru-Test Active Tag is distributed in Australia by Genetics Australia
Co-Operative Limited.                                                                        
03 5367 3888

 

Rodney Brookes - Genetics Australia Regional Sales Manager

0408 741034

rbrooks@genaust.com.au

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