Active Tag

  • Peak Heats Icon

    Our Heat & Health Monitoring solution supports dairy farmers looking to maximise their breeding programme and minimise treatment costs.

    Tru-Test Active Tag delivers world-class precision in heat detection to optimise mating and insemination, and health monitoring to provide early warning on looming health issues.

  • Breeding Program Icon

    Accurate, reliable measurements and timely, easy-to-understand intelligence are delivered to your fingertips with the Datamars Livestock Live app.

    Receive timely and reliable data alerts in the dairy, or via any mobile device, giving you accurate heat and health detection for peace of mind. 

  • Heat

    Tru-Test Active Tag improves the efficiency of farm breeding programs, making it one of the most accurate heat detection product on the market today.

    We analyse each individual cow's behaviour and compare her to herself and her group to enable accurate and timely heat detection. 

    We monitor:

    • Rumination
    • Feeding
    • Resting
    • Standing
    • Lying
    • and other activities
  • Health

    Identifying and monitoring health conditions and disease at an early stage is important, as evidence shows that health and reproductive performance are closely linked.

    We monitor the reproductive and general health of the animal, sending an alert to the farmer's phone when there's negative variance on normal activity.

How it works.

  • How it works 1
    1

    Multi-metric analysis on each individual cow's behaviour to monitor estrus and health activity.

  • How it works 2
    2

    Individual cow behaviour is recorded 24/7 and linked to each animal’s EID tag.

  • How it works 3
    3

    Data is automatically uploaded to Datamars Livestock Live any time an animal is within 500 metres of the dairy via a data gateway mounted at the dairy shed.

  • How it works 4
    4

    Insights are accessible via the web or mobile app and displayed on an easy-to-understand dashboard.

  • How it works 5
    5

    Access data from almost anywhere. Datamars Livestock Live is a cloud-based online program so your on-heat data is accessible from any device with an internet connection.

  • How it works 6
    6

    All behaviour data, heat and health insights are integrated through Datamars Livestock Live and can be easily shared with third parties including veterinarians and AI technicians.

How it works 1
1

Multi-metric analysis on each individual cow's behaviour to monitor estrus and health activity.

How it works 2
2

Individual cow behaviour is recorded 24/7 and linked to each animal’s EID tag.

How it works 3
3

Data is automatically uploaded to Datamars Livestock Live any time an animal is within 500 metres of the dairy via a data gateway mounted at the dairy shed.

How it works 4
4

Insights are accessible via the web or mobile app and displayed on an easy-to-understand dashboard.

How it works 5
5

Access data from almost anywhere. Datamars Livestock Live is a cloud-based online program so your on-heat data is accessible from any device with an internet connection.

How it works 6
6

All behaviour data, heat and health insights are integrated through Datamars Livestock Live and can be easily shared with third parties including veterinarians and AI technicians.

Contact us

Contact our Smart Farming team for more information about our Automated Heat & Health Monitoring solution.

Call 0800 243 282 from 7am until 9pm. We also have an answer phone service for calls outside these hours, which is cleared at 7am the following morning.

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