Dairy - Farming Made Better 🇺🇸

  • Peak Heats Icon

    Tru-Test Automated Activity Monitoring is designed to advance cow welfare and productivity and improve labor efficiency, giving you peace of mind.

    Active Tag gives you access to real-time heat data, reducing the labor needed for heat detection and the number of reproductive management injections.

  • Breeding Program Icon

    Automating your heat and health monitoring puts dollars and cents back in your pocket, keeping you competitive in an ever-changing and volatile market.

    With a state-of-the-art plug and play gateway, our system is easy to install and even easier to maintain. We partner with you every step of the way and provide world-class after sale support to ensure your continued productivity.

  • Heat

    Tru-Test Active Tag improves the efficiency of farm breeding programs, making it the most accurate heat detection product on the market today.

    We use a multi-metric analysis on each individual cow’s behavior to enable more accurate and timely heat detection.

    We monitor:

    • Estrus activity
    • Mounting
    • Chin resting
    • Sniffing
  • Health

    Identifying and monitoring health conditions and disease at an early stage is important, as evidence shows that health and reproductive performance are closely linked.

    We monitor the reproductive and general health of the animal, sending an alert to the farmer's phone when there's negative variance on normal activity.

    We monitor:

    • Grazing/feeding
    • Rumination
    • Resting
    • Activity

How it works.

  • How it works 1
    1

    Multi-metric analysis on each individual cow's behaviour to monitor estrus and health activity.

  • How it works 2
    2

    Individual cow behaviour is recorded 24/7 and linked to each animal’s EID tag.

  • How it works 3
    3

    Data is automatically uploaded to Datamars Livestock Live any time an animal is near the dairy via a data gateway mounted at the dairy shed.

  • How it works 4
    4

    Insights are accessible via the web or mobile app and displayed on an easy-to-understand dashboard.

  • How it works 5
    5

    Access data from almost anywhere. Datamars Livestock Live is a cloud-based online program so your on-heat data is accessible from any device with an internet connection.

  • How it works 6
    6

    All behaviour data, heat and health insights are integrated through Datamars Livestock Live and can be easily shared with third parties including veterinarians and AI technicians.

How it works 1
1

Multi-metric analysis on each individual cow's behaviour to monitor estrus and health activity.

How it works 2
2

Individual cow behaviour is recorded 24/7 and linked to each animal’s EID tag.

How it works 3
3

Data is automatically uploaded to Datamars Livestock Live any time an animal is near the dairy via a data gateway mounted at the dairy shed.

How it works 4
4

Insights are accessible via the web or mobile app and displayed on an easy-to-understand dashboard.

How it works 5
5

Access data from almost anywhere. Datamars Livestock Live is a cloud-based online program so your on-heat data is accessible from any device with an internet connection.

How it works 6
6

All behaviour data, heat and health insights are integrated through Datamars Livestock Live and can be easily shared with third parties including veterinarians and AI technicians.

Training and support at every step.

Once you have purchased our Tru-Test Active Tag, we're with you every step of the way.

We'll partner with you to improve your business outcomes, helping you to integrate the technology into your business.

Whether your needs are simple or more complex, our support team are there when you need us, from getting started to maximizing the use of your solution, including integration with your chosen herd management system.

You'll receive support from our trusted expert service and support specialists.

Additionally, our 24/7 online Help Center gives you answers to your questions when you need it, no matter where you are.

support.livestock.datamars.com

Man on laptop

Why Tru-Test?

Tru-Test has a longstanding reputation of delivering accurate performance data with over 60 years of bringing dairy and livestock innovations to market.

We have a world-class reputation for developing rugged reliable hardware and world-class smart technology for better farm decision-making and on-farm profitability. 

Like all Tru-Test solutions, Active Tag is backed by extensive global trials across pasture and barn operations, utilising machine learning algorithms.

World Class Support
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Contact us

Contact our Smart Farming team for more information about our Automated Activity Monitoring solution.

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