Active Tag

  • Peak Heats Icon

    Tru-Test Automated Activity Monitoring is designed to advance cow welfare and productivity and improve labor efficiency, giving you peace of mind.

    Active Tag gives you access to real-time heat data, reducing the labor needed for heat detection and the number of reproductive management injections.

  • Breeding Program Icon

    Automating your heat and health monitoring puts dollars and cents back in your pocket, keeping you competitive in an ever-changing and volatile market.

    With a state-of-the-art plug and play gateway, our system is easy to install and even easier to maintain. We partner with you every step of the way and provide world-class after sale support to ensure your continued productivity.

  • Heat

    Tru-Test Active Tag automates heat monitoring, concentrating labor resource to the cows that need attention.

    We analyze each individual cow's behavior and compare her to herself and her group to enable accurate and timely heat detection. 

    We monitor:

    • Rumination
    • Feeding
    • Resting
    • Standing
    • Lying
    • and other activities
  • Health

    Identifying and monitoring health conditions and disease at an early stage is important, as evidence shows that health and reproductive performance are closely linked.

    We monitor the reproductive and general health of the animal, sending an alert to the farmer's phone when there's negative variance on normal activity.

How it works.

  • How it works 1
    1

    Multi-metric analysis on each individual cow's behavior to monitor estrus and health activity.

  • How it works 2
    2

    Individual cow behavior is recorded 24/7 and linked to each animal’s EID tag.

  • How it works 3
    3

    Data is automatically uploaded to Datamars Livestock Live any time an animal comes within 1640 ft of the gateway.

  • How it works 4
    4

    Insights are accessible via the web or mobile app and displayed on an easy-to-understand dashboard.

  • How it works 5
    5

    Access data from almost anywhere. Datamars Livestock Live is a cloud-based online program so your data is accessible from any device with an internet connection.

  • How it works 6
    6

    All behavior data, heat and health insights are integrated through Datamars Livestock Live and can be easily shared with third parties including veterinarians and AI technicians.

How it works 1
1

Multi-metric analysis on each individual cow's behavior to monitor estrus and health activity.

How it works 2
2

Individual cow behavior is recorded 24/7 and linked to each animal’s EID tag.

How it works 3
3

Data is automatically uploaded to Datamars Livestock Live any time an animal comes within 1640 ft of the gateway.

How it works 4
4

Insights are accessible via the web or mobile app and displayed on an easy-to-understand dashboard.

How it works 5
5

Access data from almost anywhere. Datamars Livestock Live is a cloud-based online program so your data is accessible from any device with an internet connection.

How it works 6
6

All behavior data, heat and health insights are integrated through Datamars Livestock Live and can be easily shared with third parties including veterinarians and AI technicians.

Contact us

Contact our Smart Farming team for more information about our Automated Heat & Health Monitoring solution.

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